Questions to Ask a Vacation Rental Consultant

Before hiring a vacation rental consultant, you should structure your consultation. While consultants aren’t cheap, they are an investment in your business. Be prepared to spend thousands of dollars on marketing campaigns and professional vacation rental photography. You may be overwhelmed by consulting costs if you’re a first-time rental property owner. Here are seven questions to ask a consultant:

Questions To Ask Before Hiring Vacation Rental Consultant

If you’re considering hiring a vacation rental consultant, you probably already have some ideas. These professionals wear several hats and can help you with many aspects of your business. You can hire them to help you scale your business, develop a marketing strategy, or implement new technologies. But a vacation rental consultant is not just a marketing consultant, and their work won’t necessarily be complementary to yours.

First and foremost, you should check whether they’re insured to handle damage to your property. While many vacation rental management companies prefer to market their clients’ properties on their websites, it’s essential to be listed on all the major online listing sites. Otherwise, you’ll miss out on a lot of potential guests. It would help if you also asked about their marketing strategy and how they intend to promote your rental. Ask for case studies to see how many of their clients have been satisfied with their service.


Vacation rental consultants wear many different hats. They’re responsible for everything from helping you scale your business to implementing new technologies. In addition to their core functions, consultants may specialize in some regions of the vacation rental business. Find out where these consultants are located and what they do best. These professionals will help you achieve your investment goals while providing exceptional service. The benefits of working with a vacation rental consultant are many. Here are a few things you can expect from working with one.

Some vacation rental consulting companies will offer workshops to teach you how to manage your business. Volo is one such company. Its principal consultant and founder have more than a decade of experience in brand-building and hospitality. Volo will help you expand your vision and stay on top of trends by offering customized business development projects, tailored sale programs, and channel management. It will also provide you with marketing strategies to improve your occupancy rate. In addition to vacation rental consulting services, the company offers customer service and marketing training.

Marketing Plan

A vacation rental consultant marketing plan should focus on driving traffic to your website. The goal is to build brand awareness and association with the best properties, destination experiences, and customer service. The marketing plan should focus on increasing VRM home inventory by targeting homeowners with the highest LTV. For example, a good marketing plan may focus on home listings in a vacation destination. It may also include a homeowner acquisition strategy to target homeowners with high LTV.

Once you have the right location, you can move forward with the marketing plan for vacation rental consultants. Make sure to create attractive and informative images to attract potential clients. Use photographs to show off your vacation rental properties, including your special offers, referral programs, and social media. Developing an effective marketing plan for vacation rental consultants is essential for success. A modern marketing plan will incorporate various techniques and tools, from organic search results to social media. It can also include targeted advertising and word-of-mouth.


The VRM Consultants are a group of vacation rental consultants with over 40 years of combined experience. They can help you decide on the right technology for your property management business, conduct a comprehensive market analysis, and develop tailor-made sale programs. They can also provide training on customer service. Regardless of your industry, they can help you select the right vacation rental software to improve your revenue and margins. These consultants are also experts in technology and security.

Volo offers marketing consulting packages and workshops for property managers. Their principal consultant and founder, Louise Brace, has years of experience working with property owners, marketing, and brand-building. They can help you expand your vision and stay on top of the latest trends. They also help you analyze your business and improve occupancy, offering cutting-edge strategies and best practices. To get started, contact Volo today and learn more about their services.

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